Master Content & Media Strategy


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Dear Content and Media Strategy students,

Welcome to NHL Stenden and thank you for choosing the Master Content and Media Strategy (MCMS)! We are excited to meet you after Summer. We hope that you will enjoy this next educational journey and we will be here to support you every step of the way.

Are you curious about the city, the campus and your fellow students yet? Then we have good news for you. During a two-day program on August 24 and 25 specifically designed for all new MCMS students, we will offer several activities that allow you to familiarize yourself with the environment and community you will call your home in the time to come. Furthermore, you get to participate in a first content creation challenge.

Participating in this Study Start Week is free of charge and is highly recommended, but not mandatory. It is necessary to register for the activities. Please register no later than August 14 via this form: .

Thank you, we look forward to seeing you at the Study Start Week and/or the first week of class!

The MCMS team


Wednesday August 24

Start and end time Activity Description Location
10.00 – 10.30 Registration Students will be welcomed outside by SSW guides. In the MCMS room, you will be assigned to groups and will receive a participation token. NHL Stenden square +

Z-1.78 (Rengerslaan 8, first floor)

10.30 – 11.30 Introduction and getting acquainted After a welcoming introduction by MCMS teachers, we play some games to get to know each other. Z-1.78 (Rengerslaan 8, first floor)
11.45 – 13.00 Campus tour Get to know your new campus by following the tour!


13.00 – 14.30 Boat tour + lunch You will explore the city from the water on a traditional “praam”. During the boat toar, we will have (self-brought) lunch.



Starting point: Dokkumer Ee near NHL Stenden

End point: city center

15.00 – 17.00 Content creation competition Explore Leeuwarden, find the city’s hotspots, and compete against each other by creating original content for one of these hotspots (in groups).


Leeuwarden city center
17.00 – 17.30 Programme break Free time
17.30 – 18.45 Dinner Various types of burgers (also meat-free), fries, and drinks will be offered at a restaurant in town.


De Brass

Nieuwestad 71 8911 CK Leeuwarden

19.00 – 21.00 Pubquiz NHL Stenden Pubquiz Café Brûze

Rengerslaan 1
8917 DD


End of programme

Thursday August 25

Start and end time Activity Description Location
13.00 – 13.30 Welcome back + competition recap We will reflect on the first day, share the highlights of the content creation competition, and introduce day two. Z-1.46

(Rengerslaan 8, first floor)

13:30 – 15:00 Content assignment


In groups, you will explore the NHL Stenden buildings and further show off your content creation skills.



(Rengerslaan 8, first floor)

15:00 – 16:00 Programme break Free time Z-1.46

(Rengerslaan 8, first floor)

16:00 – 18:00 Challenges at the Movement Center We meet at the campus Movement Center for some fun, low-intensity group exercises and games (no sports gear needed). Bewegingscentrum

Rengerslaan 1

8917 DD Leeuwarden

18:00 – 21:00 Programme break Free time
21:00 – … SSW party Toast to starting your new study and dance the night away at the SSW party with live DJ! This is a joint event with other programs within the Academy of Communication and Creative Business.


Theme = Neon. So get your dazzling outfit ready!


Ruiterskwartier 41 8911 BP Leeuwarden

End of programme

Good to bring list     

ID or passport

NHL Stenden card

Cash and debit card



Lunch (on Wednesday)

Dress code: Comfortable shoes and clothing. Dutch weather is unpredictable, so please check and pack accordingly (e.g., sun protection, rain coat)

Price and payment

The main costs of the activities will be covered by the academy. Additional consumptions are at your own expense. Please note that you are asked to bring your own lunch on Wednesday, August 24.

Booklist and ordering

After enrolling for this program you will receive an information letter with further details regarding your booklist, schedule, and more.


For questions regarding the Study Start Week or the master’s program in general, please contact us via: . You might also want to check

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Study start

The first week of classes starts on August 29, 2022.