Master Content & Media Strategy

Welcome

We cordially invite you to participate in the StudyStartWeek; the introduction week for first year (master) students. You will get to know your fellow students, your teachers and the study programme. During this week you will also receive information about your group, the schedule for the first period and other important information and you will already start with your first lessons. The introduction week of the programme starts on Monday 31 August 2020.

Because of CoViD-19 we’re unable to offer a regular introduction period (study start week). But of course we’ll do everything we possibly can to give you a proper welcome!

Please note: the study start week is merged with the first official study week so there will be a mix of (online and offline) teaching activities and other (online and offline) activities.

Keep an eye on your schedule and this website. The program is not yet complete and there will probably be a lot of last minute changes to the program.

Programme

The study start week and your first official study week starts august 31st.

Monday

Start End Activity Description Location
11 AM 1 PM

Central program

A warm welcome on location and introduction activities

A warm welcome and introduction to Master Content and Media Strategy NHL STENDEN
1 PM 2 PM activities on the square. activities on the square NHL STENDEN
4 PM

Start Academic year (online show)

central program

The kick-off of the academic year for employees, existing and new students. On Monday, August 31st at 16.00 hours we offer the TV broadcast “NHL Stenden draait door” with various guests, reports and interviews. This program can be watched online. More news will follow. Online

Tuesday

Start End Activity Description Location
Teaching Activities Check your NHLStenden Schedule for information

Wednesday

Start End Activity Description Location
Teaching Activities Check your NHLStenden Schedule for information

Thursday      

Start End Activity Description Location
Teaching Activities Check your NHLStenden Schedule for information

Friday

Start End Activity Description Location
Teaching Activities Check your NHLStenden Schedule for information

Good to bring list

  • ID or passport
  • Jacket
  • NHL Stenden card
  • Cash or card
  • Telephone
  • Lunch 

Price and payment

No cost

Booklist and ordering

Booklist

  • J. Pulizzi: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less (9780199689453)
      • Mcgraw-Hill education (2013)
  • A. Bryman: Social Research Methods
      • Oxford University Press (5th ED)
  • K.L. Keller: Strategic brand management: Building, measuring, and managing brand equity (9780273779414)
      • Pearson (2013, 4th ED)
  • M. Bloomstein: Content Strategy at Work (9780123919229)
      • Elsevier Science and Technology (2012, 1th ED). 
  • R. Chialdini: Influence: Pearson New International Edition: Science and Practice (9781292022291)
      • PearsonEducation (5th edition)

Ordering

  • You can order your books via Studystore. Again, this will be possible as of August 2020.
  • When ordering the books, make sure you tick the correct study programme and the correct academic year.
  • There is a difference between mandatory books and recommended books.
  • When ordering from Studystore you will receive a 5% discount on the entire book package. Of course you can also order the prescribed books at a bookstore of your choice.

Contact

Hans Jacob de Gier

Hans.jacob.de.gier@nhlstenden.com

Documents

Make sure you have read the letter.